Understanding the Brand and Audience
The first step was immersing myself in understanding the brand. Happy Eedu is committed to providing high-quality, nutritious eggs, and their mission is to make healthy eating fun and accessible for children. Knowing that our primary audience was children, I needed to create a brand identity that was both visually appealing and memorable to young minds.
Conceptualisation
While working on the Character design for Kadaknath chicken, we came across a set of hurdles.
- The Character with Most Desirability
- The Character which is dark in colour
- Visuals that are eye catching
- Delivering the world class design for a premium produce – A mascot with mass appeal to boost the product sail
Semantics:
Caring, Compassionate, Confident, Notorious, Menacing, Simple minded & Easy going, Cheerful
Syntactics:
Quirky, Smirky, Fit and Healthy Teen, Adventure, Sport
Abtractions
A Loveable protagonist who easily makes friends with anyone, never lets anyone down. Will push his limits to help anyone in need, But will also be sarcastics and put up jokes and fun to ease out difficult situation.
Initial Explorations
Character Chart Sheet: Eedu & Goli
Eedu & Goli Variations
Creating the Logo
The logo design was equally important. It needed to be simple, recognizable, and complementary to the mascot. I opted for a clean and modern design, incorporating the cheerful colors associated with Eedu. The logo features Eedu prominently, ensuring instant brand recognition and a cohesive look across all marketing materials.
